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How to check if ecommerce is responsive, i.e. suitable for all devices?
Responsive design, or Responsive Web Design (RWD), is a technique that allows you to create e-commerce that automatically adapt graphically to the device with which they are displayed, such as: desktop computer, notebook, tablet, mobile phone, etc. This technology is increasingly important especially since Google introduced the Mobile First concept.
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How to start and monitor a marketing campaign
Let's remember a brief definition: a marketing campaign is a short-term communication plan that involves the use of different channels to achieve certain sales objectives. Its purpose is therefore to involve the public and influence them towards the purchase. The goal of this work is, in general, to identify activities and advertising media relevant to the product, integrated in such a way as to achieve predefined objectives and reach customers effectively. A success plan implies an engaging, shareable marketing concept that uses online and offline communication tools and, of course, social media.
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Ecommerce Regulation 2021: the requirements to sell online and comply with the New Deal
It is undeniable that electronic commerce or E-commerce has now become a reality that has become part of our daily life in a profound way. Often, however, when the subject is addressed, one tends to consider the phenomenon only from a single point of view, that of the buyer and consumer, when instead it is obvious that everything is based on a mutual exchange between buyer and seller. Precisely the latter must comply with specific regulations in order to be able to sell, including some, such as the New Deal for consumer protection , which came into force recently.
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Ecommerce: prepare for Christmas sales
Christmas is approaching and in this time frame, one of the multiple objectives of the merchants who have an online store or those who do e-commerce is to maximize sales. On the other hand, you know, thanks to the thirteenth, the Christmas period is one of those in which Italians are used to spend more. This is why we report some useful tips to prepare for Christmas online sales and, consequently, to improve the numbers of the core business of those who have an e-commerce site more or less considerably.
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Ecommerce: how to prepare for Cyber monday and Black Friday?
Black Friday, translated from English, means Black Friday: a day that in the United States of America corresponds to the day immediately following the Thanksgiving holiday. For Americans it is not a festive occasion, but since it falls close to Thanksgiving it is experienced as a period of positivity, in which many schools and businesses are closed to the public to make a bridge until the following Monday.
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New guidelines on cookies from the Privacy Guarantor
On 10 July 2021, the Privacy Guarantor published the new Guidelines relating to the use of cookies. How are e-commerce and websites required to comply with the rules imposed by the so-called cookie law? And what are the most useful tips for those who manage a site? Last November (2020), the same Privacy Guarantor had drawn up a preliminary draft of the Guidelines, to which most of the internet platforms had adapted quickly.
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What is a favicon and how to create one for your website
Attention to detail is essential for companies and individuals who have a website or an online page. The relationship between the graphic quality of your website and the ability to attract users is extremely evident when you think about the settings given by the most important browsers. Among the most interesting elements that bind to this relationship are the favicons, essential graphic elements that accompany users in their internet browsing and a real springboard for companies that want to give constant reference to their supporters. In the next lines we will analyze the definition, features, advantages and dedicated software for creating a quality favicon.
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Programs to edit product photos for your ecommerce
For even more ecommerce, taking care of product photos can make the difference between selling or not. Like it or not, well-crafted and edited photos attract a large number of people who browse your ecommerce. Therefore, it becomes more and more important for activities of all kinds, to be represented by websites, ecommerce or social pages where the graphics are literally perfect.
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What is the WebP format and why to use it
When we talk about websites, we also refer directly to SEO strategies, which manage to highlight all the defects that the latter may contain and which complicate their entire optimization. Among the first irregularities that SEO tools identify, there are certainly images, their format and their weight. This happens because images are among the first digital contents of a website to provide a first and strong impact to those who look at them.
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E-commerce: can paying cash on delivery cost the customer more?
Cash on delivery is one of the ways in which the customer pays the amount due for the receipt of the good or service purchased. Until a few years ago, this method had been supplanted almost exclusively by credit cards, but in recent times retailers, especially in the e-commerce sector, have reintroduced the possibility of paying the amount due directly to the courier who will take care of the delivery. What are the conditions that most online retailers apply to cash on delivery?
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Backup PrestaShop with Parallels Plesk Panel
The backup of PrestaShop via Plesk is a simple and safe operation, which can be carried out independently even on remote resources: FTP, DropBox or Google Drive. Making a backup on remote devices protects not only from server hardware failure, but also from any accidents within the Web Farm, for example a fire such as occurred at OVH in 2021.
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Overcoming the password as a challenge for the future
Among the most exciting future challenges that the IT sector will be called to face, a special mention certainly deserves the overcoming of the password and the captcha. Suffice it to say that in recent times, a consolidated IT multinational of the caliber of Microsoft has tried with Windows 11 to bypass the use of passwords to allow users to authenticate.
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Frigolab.it ecommerce migration
Tecnoacquisti® has carried out the migration from Prestashop 1.6 to Prestashop 1.7.7.x of the ecommerce in Frigolab multi-store. Frigolab.it is an ecommerce that deals with the sale of refrigerators for individuals and companies. The company makes use of the collaboration of expert salesmen and specialized technicians. Frigolab owns one of the largest and most stocked warehouses in Europe.
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Creation of the new Pegasoroma website
Tecnoacqusti has created the new Pegasoroma.it website of the Pegaso sas company. The company website was created in Word Press with page builder Elementor drag & drop front-end page builder that allows simple and intuitive management of the front-end, with installation of the main plugins including: Yoast SEO basic SEO functions including SiteMap, GA Google Analytics, WP Mail SMTP and Redirection, particular attention to performance optimization from a Mobile and Web Vitals point of view, Autoptimize installation, memcached configuration via drop-in advanced-cache
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Creation of the new Terme Sabine website with reservations
Tecnoacqusti has created the new website termesabine.it of the Terme Sabine di Cretone thermal structure. It was necessary to implement a booking system in light of the Covid-19 emergency directives and for this reason we opted for Woocommerce booking installed on Word Press with page builder Elementor drag & drop front-end page builder that allows simple and intuitive management of the front-end, with particular attention to optimizations from a mobile and Web Vitals perspective ...
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Evvvai.com Ecommerce migration
Tecnoacquisti® has carried out the migration of the Evvvai.com ecommerce Evvvai.con is a splendid entrepreneurial reality in the branch of e-commerce in Italy. The online shop, belonging to the Trev Srl company, located in San Salvo, in the province of Chieti, is now a point of reference for the distribution and sale of agricultural and gardening products.
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