In-depth information about ecommerce regulations, new technologies, and services for online commerce. Ecommerce SEO tutorials and guides about how to build your brand and promote your online business.

These articles are available only in Italian: click here to read them in the original language.

Email Marketing and Newsletter: why not send emails with CC to user lists

This term indicates a particular form of advertise marketing essentially focused on sending advertising, sponsorships, promotions and informative newsletters by e-mail to a potential list of users, with the aim of converting them and increasing their actual clientele.

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Why are sliders and carousels a bad idea for your home?

Do you use a slider or carousel on your homepage? Despite their widespread use, this type of content is not an optimal solution for your website, we see in this tutorial why.

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Rilasciata la versione beta di PrestaShop 8.0

PrestaShop 8.0 comes out in beta, allowing us to examine its features. The first thing you can notice is the numbering we pass from 1.7.8.X to 8.0. Being a beta version it is not suitable for ecommerce in production, but it introduces many new features including finally support for PHP 8.0 and the Symfony update to version 4.4. Here for the official release .

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How to activate to geolocation in PrestaShop 1.7?

Geolocation is the identification of the geographical position of a device in the real world, for example the computer connected to the internet with which you are reading this article; the more advanced version is based on GPS, but requires that the device is equipped with this technology and that the sharing of this data is activated by the same. In the case of a CMS like PrestaShop , the identification of the location of the connected device is based on IPs .

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How To Increase The Sales Of An E-commerce Store?

Creating an e-commerce store to become a successful entrepreneur is not for the faint of heart. After making this bold decision, the next step is to support your ambition with a solid ecommerce strategy. Fortunately, it doesn't take advanced witchcraft to learn how to increase ecommerce sales and build a successful online business. Anyone can do it if they are willing to learn and commit.

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Major Security Vulnerability: Let's Clarify

On July 22, 2022, a warning from PrestaShop arrived regarding a vulnerability that allows an attacker to take control of your ecommerce based on this CMS, at present all the dynamics of this newly discovered exploit are not yet clear. It should be noted immediately that the vulnerability does not seem to affect version and later versions. But if your version is still a 1.6 or an older 1.7 you need to secure it.

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B2B trade with PrestaShop

PrestaShop is an excellent ecommerce platform for B2C, but it offers few advanced features for B2B commerce, the first obstacle to the absurd is the B2B function itself. Confusion that often leads, especially in mixed ecommerce, to wrong choices. When in reality it would be enough to look at what marketplaces like Amazon are already doing to manage the needs of corporate customers.

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How important is the CMS for SEO? The answer from Google's John Mueller.

There is an urban legend that has been around for a long time, which claims that the choice of the CMS affects the positioning in the SERP , or that choosing WooCommerce instead of PrestaShop or other ecommerce platform, can somehow affect visibility. Nothing could be more false in reality, and now Google's John Mueller intervenes to unravel the doubts about this fake.

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How to remove a user's data from Google Analytics: Federico Leva and Cliend ID

Many website owners have received an email from a certain Federico Leva (he is an activist) requesting the removal of their data from Google Analytics, let's see in detail if this is possible and how to do it. Personally I consider this act simply a provocation and the massive sending passable for Spam and Phishing. Respond to the request through an online survey conducted with and without any verifiable reference. 

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Alternative to Google Analytics after the European stop

The stop of Google Analytics by the guarantor was only a matter of time, in fact the transfer of data to the USA makes this product incompatible with the GDPR. It is useless to anonymize the IPs, and above all the Guarantor holds the owner of the site responsible and not Google LLC. Mountain View has not yet replied to the Guarantor, no official note is rumored that GA4 compared to UA solves the problem, but this is not the case.

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Use CloudFlare with PrestaShop

CloudFlare is an excellent service that also in the free version can mitigate many threats and reduce junk traffic, also very useful for ecommerce that sell abroad thanks to distributed DNS, which operate as a reverse proxy make the response of our store more reactive. PrestaShop.

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PrestaShop: support 2x images - retina logo - and WebP

As mentioned in the previous article on free templates for PrestaShop , the Classic template does not yet support the Srcset attribute of HTML 5 and consequently does not allow to offer high resolution images to retina devices. In the case of the WebP there are several modules for PrestaShop, with the new version 8, there will still be native support for this image format.

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Free Prestashop templates as an alternative to the Classic theme

The PrestaShop Classic template is an end-of-life project and not very performing, what alternatives exist while waiting for the new Hummingbird theme? In addition to commercial themes such as WareHouse , there are some interesting projects. Some of which also aim to improve accessibility which is often overlooked.

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Blue Mail the alternative Email client for Android and iOS

Blue Mail is a complete and advanced free mail client, able to manage an unlimited number of accounts. The APP is available for iOS, Android, Linux and Windows and compared to the most popular APPs, in the mobile environment it has a huge advantage allowing you to configure aspects of your email account and solve authentication problems where many iOS and Android clients for security reasons fail to connect.

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Cross-selling and up-selling techniques what they are and why to use them

Cross selling and up selling are sales and marketing strategies that allow you to increase the benefits for both customers and sellers in the context of a sales negotiation; in the first case the implementation is possible because by means of these strategies it is easier to evaluate the various offers proposed by the companies, in the case of the sellers, on the other hand ...

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What is dropshipping and how it works

Dropshipping is a widely used sales system for selling and trading products over the web. Generally, those who intend to start a commercial activity by investing a reduced capital, place the management of logistics on their suppliers, thus reducing warehouse and shipping costs.

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