ig stories how to use them to grow on Instagram?
Ig Stories were introduced in August 2016 and have since become one of the most popular features of Instagram. We can define them as a collection of photographic and video content that stimulate engagement with users. The Ig Stories view is extremely fast: the contents, in fact, appear on the screen for only a few seconds and disappear completely after 24 hours .Read more
GPT chat and the use of AI at the service of ecommerce
Chat GPT (Generative Pretrained Transformer) is a natural language processing tool also integrated with Bing (Microsoft's search engine), which uses very sophisticated learning algorithms to generate responses within a chat conversation. similar to those of a human being.Read more
Email Marketing and Newsletter: why not send emails with CC to user lists
This term indicates a particular form of advertise marketing essentially focused on sending advertising, sponsorships, promotions and informative newsletters by e-mail to a potential list of users, with the aim of converting them and increasing their actual clientele.Read more
Cross-selling and up-selling techniques what they are and why to use them
Cross selling and up selling are sales and marketing strategies that allow you to increase the benefits for both customers and sellers in the context of a sales negotiation; in the first case the implementation is possible because by means of these strategies it is easier to evaluate the various offers proposed by the companies, in the case of the sellers, on the other hand ...Read more
Ecommerce: what to sell on TikTok?
Tik Tok is a social network that in recent years has achieved great fame, depopulating especially among the younger generations, but managing to win the interest of even the greatest. In fact, it offers contents that adapt to every taste and personality, since through some algorithms it manages to win attention according to everyone's preferences.Read more
Social Commerce: what is it, what advantages and disadvantages?
Social Commerce is an expression that will sound new to most, although it has to do with something very common and with which we have probably all had to do at least once. In fact, if we break down the whole expression, we realize that it is made up of two words that have now entered our daily life. Social, in fact, indicates the kind of platform on which most people spend their time: whether it is Facebook , Instagram or TikTok it makes no difference. The word social now identifies virtual spaces of aggregation where to share opinions and experiences through posts, photos and videos.Read more
How to start and monitor a marketing campaign
Let's remember a brief definition: a marketing campaign is a short-term communication plan that involves the use of different channels to achieve certain sales objectives. Its purpose is therefore to involve the public and influence them towards the purchase. The goal of this work is, in general, to identify activities and advertising media relevant to the product, integrated in such a way as to achieve predefined objectives and reach customers effectively. A success plan implies an engaging, shareable marketing concept that uses online and offline communication tools and, of course, social media.Read more
Ecommerce: prepare for Christmas sales
Christmas is approaching and in this time frame, one of the multiple objectives of the merchants who have an online store or those who do e-commerce is to maximize sales. On the other hand, you know, thanks to the thirteenth, the Christmas period is one of those in which Italians are used to spend more. This is why we report some useful tips to prepare for Christmas online sales and, consequently, to improve the numbers of the core business of those who have an e-commerce site more or less considerably.Read more
Ecommerce: how to prepare for Cyber monday and Black Friday?
Black Friday, translated from English, means Black Friday: a day that in the United States of America corresponds to the day immediately following the Thanksgiving holiday. For Americans it is not a festive occasion, but since it falls close to Thanksgiving it is experienced as a period of positivity, in which many schools and businesses are closed to the public to make a bridge until the following Monday.Read more
Online trading advantages and disadvantages of discount coupons
Of over 58.6 billion euros, a figure that tends to increase over the years, as users have understood how much making the purchase of a good online has an advantage in terms of time and sometimes also in terms of savings. In fact, compared to the previous year, e-commerce has seen an increase of six percentage points.Read more