How important is the CMS for SEO? The answer from Google's John Mueller.
There is an urban legend that has been around for a long time, which claims that the choice of the CMS affects the positioning in the SERP , or that choosing WooCommerce instead of PrestaShop or other ecommerce platform, can somehow affect visibility. Nothing could be more false in reality, and now Google's John Mueller intervenes to unravel the doubts about this fake.Read more
What is Google Shopping and how does it work?
Among the search and product comparison services, Google Shopping is certainly one of the most popular of all. In fact, advertisers have the advantageous opportunity to create and publish advertisements aimed at promoting products and services.Read more
Google Analytics 4 (GA4) with PrestaShop
At the moment the free ps_googleanalytics (Google Analytics) module does not support Google Analytics 4. So the only way to integrate GA4 into PrestaShop is to use a third-party module, the best solution is to use Google Tag Manager with the help of a specific module such as our Art WebMaster for partial support or against our interest, the Google Tag Manager Enhanced Ecommerce (UA)Read more