In today's digital landscape, it has been observed that selling B2C products through online marketplaces has become a crucial strategy for many companies. This approach is being considered both by those who already have an established online presence and those who are taking their first steps into the world of e-commerce.

Why Sell on Online Marketplaces

Why Sell on Online Marketplaces

The decision to sell on online marketplaces, such as Amazon, eBay, Zalando, ePrice, and ManoMano, is not taken lightly by companies. The importance of these sales channels in reaching a wider audience and providing opportunities for growth has been recognized. In particular, Amazon is often in the spotlight, dominating as it does the e-commerce market.

How to Sell on Online Marketplaces

To be successful in selling on online marketplaces, the right strategies and techniques must be adopted. Among them, the use of proper e-commerce platforms, such as PrestaShop, is crucial. With the help of specific modules, PrestaShop allows you to synchronize your product catalog and manage orders efficiently.

Another technique to consider is reprising. However, it is important to pay attention to compliance with the omnibus decree when implementing this strategy.

The Amazon Market Place module for PrestaShop

The solution we have most recommended to our clients is the Amazon Market Place module for PrestaShop is a plugin developed by Common-Services that allows online store owners to put their products on Amazon and manage orders from there. This module is exclusive to PrestaShop Addons and offers a number of benefits:

  1. Optimizing product visibility: The module helps improve the visibility of your products on Amazon, which is one of the world's largest marketplaces.

  2. Acquisition of new customers: Amazon has a large customer base, and integrating your PrestaShop store with Amazon can help you acquire new customers.

  3. Centralized inventory management: You can import orders into your PrestaShop store and centralize inventory, making managing your inventory easier and more efficient.

  4. Improved customer satisfaction: Effective management of your store and fast execution of Amazon orders can increase customer satisfaction, thus improving your seller performance index.

Compared with other solutions, Common-Service's module is comprehensive and allows management even if the retailer has opted for Amanzon logistics and therefore needs to synchronize inventory from Amazon to its ecommerce.

The Importance of Product Details

When selling on online marketplaces, the importance of providing accurate product details cannot be underestimated. The EAN13 (GTIN) code, brand and MPN are vital data that allow marketplaces to better frame the product. For small manufacturers or own-brand retailers, registering with GS1 Italy is an important step, as discussed in a previous article.

Strategies and Techniques for Being Successful on Marketplaces

To be successful in selling on online marketplaces, specific strategies and techniques need to be adopted. One of these involves the management of customer reviews. Positive reviews can improve product visibility and increase sales, while negative reviews can provide valuable feedback for improvement.

Another strategy involves optimizing product lists. A well-structured and detailed product list can help customers easily find products and make informed purchasing decisions.

In addition, it is important to monitor and analyze sales performance. This can help identify trends, understand what is working and what is not, and make adjustments accordingly.

Challenges in Selling on Marketplaces

Despite its many advantages, selling on online marketplaces also presents challenges. One of these involves intense competition. With so many sellers on marketplaces, it can be difficult to stand out and attract the attention of customers.

Another challenge concerns inventory management. Maintaining an accurate and up-to-date inventory can be complicated, especially when selling products on multiple marketplaces.

Finally, managing customer service can be challenging. Responding quickly and effectively to customer questions and complaints is critical to maintaining a good reputation and promoting customer loyalty.

Despite these challenges, with the right strategies and techniques, selling on online marketplaces can offer Italian B2C companies significant opportunities for growth and success.

Tools and Resources for Selling on Marketplaces

To meet the challenges of selling in marketplaces and to effectively implement the necessary strategies and techniques, it is critical that the right tools and resources are used. For example, there are tools that can help manage inventory, monitor sales performance, optimize product lists, and manage customer service.

In addition, there are resources available that can provide valuable advice and information. These can include blogs, webinars, online courses, and books on e-commerce and selling in marketplaces.


In conclusion, selling on online marketplaces, such as Amazon, eBay, Zalando, ePrice, and ManoMano, offers Italian B2C companies significant opportunities for growth. However, to make the most of these opportunities, it is critical that the right strategies and techniques are adopted, the appropriate tools and resources are used, and the challenges associated with this sales mode are effectively addressed.

Author: Loris Modena

Loris Modena


For Ind Loris Modena owner of Arte e Informatica, began working in the computer industry in 1989 as a systems engineer involved in the maintenance and installation of computer systems. He starts programming for the web in 1997 dealing with CGI programming in PERL and later moving to programming in PHP and JavaScript. During this period he approaches the Open source world and Linux server management.

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