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In-depth information about ecommerce regulations, new technologies, and services for online commerce. Ecommerce SEO tutorials and guides about how to build your brand and promote your online business.
These articles are available only in Italian: click here to read them in the original language.
Omnibus Directive new rules for discounts and reviews
In February 2023, the Council of Ministers approved the implementation decree of directive 2019/2161, called the Omnibus Directive , which introduces important innovations regarding the protection of consumers with regard to unfair commercial practices, in particular in reviews and promotional offers.
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ig stories how to use them to grow on Instagram?
Ig Stories were introduced in August 2016 and have since become one of the most popular features of Instagram. We can define them as a collection of photographic and video content that stimulate engagement with users. The Ig Stories view is extremely fast: the contents, in fact, appear on the screen for only a few seconds and disappear completely after 24 hours .
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GPT chat and the use of AI at the service of ecommerce
Chat GPT (Generative Pretrained Transformer) is a natural language processing tool also integrated with Bing (Microsoft's search engine), which uses very sophisticated learning algorithms to generate responses within a chat conversation. similar to those of a human being.
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The ATECO code how to choose the most suitable one
When you want to open a new economic activity, you need to open a VAT number and communicate your ATECO code, which identifies the type of sector in which you operate. The ATECO code is used to identify the activity carried out and is mainly used for tax and social security purposes.
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Let's discover the Mepa electronic market of the PA
Mepa is the electronic market of the PA (Public Administration), managed by Consip, it is a platform that brings together the demand of the PA with the offer of companies. Through the digital tool, PAs can purchase goods and services offered by authorized suppliers for amounts up to €207,000 (EU threshold). Through the platform, both the PA and businesses digitize processes, thus reducing tender issues and also commercial costs.
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Kelkoo the European price comparison site
Kelkoo is a price comparator that operates in several European countries including Italy, an excellent channel to promote your products. On Kelkoo it is possible to find a wide range of products offered by many ecommerces at the best market price .
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Bootstrap themes what they are and how to use them in your ecommerce
To use bootstrap in your own project you need to download the library and include some files in the HTML page including a CSS file, a JavaScript file, fonts and SVG sprites, you can download the library from here . Alternatively you can use the npm package manager. Once bootstrap is included we can use it to create and modify our theme.
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Email Marketing and Newsletter: why not send emails with CC to user lists
This term indicates a particular form of advertise marketing essentially focused on sending advertising, sponsorships, promotions and informative newsletters by e-mail to a potential list of users, with the aim of converting them and increasing their actual clientele.
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Rilasciata la versione beta di PrestaShop 8.0
PrestaShop 8.0 comes out in beta, allowing us to examine its features. The first thing you can notice is the numbering we pass from 1.7.8.X to 8.0. Being a beta version it is not suitable for ecommerce in production, but it introduces many new features including finally support for PHP 8.0 and the Symfony update to version 4.4. Here for the official release .
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How to activate to geolocation in PrestaShop 1.7?
Geolocation is the identification of the geographical position of a device in the real world, for example the computer connected to the internet with which you are reading this article; the more advanced version is based on GPS, but requires that the device is equipped with this technology and that the sharing of this data is activated by the same. In the case of a CMS like PrestaShop , the identification of the location of the connected device is based on IPs .
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How To Increase The Sales Of An E-commerce Store?
Creating an e-commerce store to become a successful entrepreneur is not for the faint of heart. After making this bold decision, the next step is to support your ambition with a solid ecommerce strategy. Fortunately, it doesn't take advanced witchcraft to learn how to increase ecommerce sales and build a successful online business. Anyone can do it if they are willing to learn and commit.
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Major Security Vulnerability: Let's Clarify
On July 22, 2022, a warning from PrestaShop arrived regarding a vulnerability that allows an attacker to take control of your ecommerce based on this CMS, at present all the dynamics of this newly discovered exploit are not yet clear. It should be noted immediately that the vulnerability does not seem to affect version 1.7.8.2 and later versions. But if your version is still a 1.6 or an older 1.7 you need to secure it.
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B2B trade with PrestaShop
PrestaShop is an excellent ecommerce platform for B2C, but it offers few advanced features for B2B commerce, the first obstacle to the absurd is the B2B function itself. Confusion that often leads, especially in mixed ecommerce, to wrong choices. When in reality it would be enough to look at what marketplaces like Amazon are already doing to manage the needs of corporate customers.
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How important is the CMS for SEO? The answer from Google's John Mueller.
There is an urban legend that has been around for a long time, which claims that the choice of the CMS affects the positioning in the SERP , or that choosing WooCommerce instead of PrestaShop or other ecommerce platform, can somehow affect visibility. Nothing could be more false in reality, and now Google's John Mueller intervenes to unravel the doubts about this fake.
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