We can guess from the word itself that packaging is the packaging of the goods, even if it is not perceptible everything that concerns the "behind the scenes" of this definition. Behind the packaging strategy for e-commerce lies the great risk of online commerce: the difficulty of the public in fully accepting a reality of 100% online commerce. Around this always revolves the fear of not receiving the product entirely the same as the one ordered, or a good damaged by a badly made wrapping. read more