During the study of the various factors mentioned above, the online sales platform will have to take care of examining an order and payment system that is easy to implement by the customer. It must be assumed that the preference of many people on online purchases over those made in physical stores must not lead to the acceptance of payments through complicated applications and imprecise deliveries.
Listening to TV or reading the newspapers, you can easily realize how much the environmental impact today affects any activity you want to undertake. To ensure the loyalty of consumers, each company has the duty to ensure a mission within the company that can concretize sustainability for the environment , as well as the sale of its products. But taking a company position in this sense implies various types of actions that include factors concerning its production, its services and the various partners that are part of the project. As we have already said, the field of online sales and e-commerce has recently been growing visibly for this reason it is necessary to put a point of regard on the part of these companies to the future world and the surrounding environment.
In this context it is necessary to start a collaboration between the shop and everything related to eco-sustainability even if the points in common appear distant. For all this it is of vital importance for e-commerce to have clear objectives to be achieved:
- Have clear ideas about the partners to be involved in the project, making them sensitive to environmental protection
- Create good conditions for the proper dissemination of practices to operate in this sense and finally aim at the creation of packaging aimed at minimizing the impact with the surrounding environment.
Consequently, it will be necessary for the online store to choose brands that aim not only to sell but also to support policies in favor of the ecosystem. To make all this concrete, there are various tricks that the online platform can observe, trying to keep the buyer's interest alive and sensitize him to this effect. Let's see what they are:
- Sustainable packaging involves a choice of privilege towards unique materials for both the first and second packaging, eliminating non-recyclable materials from the package and using recycled components, or considering the opportunity for reusable packages in the future.
- Minimize the weight and dimensions of the wrapping always bearing in mind the protection factor for the transport of goods. - Inform the consumer about the disposal of the wrapping by specifically communicating the rules that involve environmental protection in order to make him sensitive and involved in the operation.
- Try to use adaptable packaging for returns . The choice of packaging must be made based on the possibility that the customer is not satisfied with the goods or wants, for example, to change the size of a dress: in which case he will not have to worry about buying any packaging himself but must have the possibility to use the one received in the shipment.
- The same principle also applies to platforms offering logistics system products and solutions.