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In-depth information about ecommerce regulations, new technologies, and services for online commerce. Ecommerce SEO tutorials and guides about how to build your brand and promote your online business.
These articles are available only in Italian: click here to read them in the original language.
Electronic invoicing and foreign operations: what changes in 2022
With the start of the new year, there are several changes regarding the data relating to the transactions completed with foreign counterparties. Whether they are purchases or sales, their transmission to the Revenue Agency via the electronic invoicing format will be mandatory .
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How to get GS1 barcode (EAN) barcode for your products?
It might happen to wonder, looking at the barcode affixed to the products offered for sale in a commercial establishment, who is responsible for deciding and positioning the barcode, as well as what its function is. In order to answer these questions it is necessary to explain what the GS1 system is.
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The SKU code and the undeniable benefits of its adoption in the company
SKU is an alphanumeric cipher language used by companies to efficiently manage inventory in the warehouse. It is a unique code used in retail and above all by all those companies that work in e-commerce. Thanks to the SKU code it is possible to operate in a simpler and faster way, it is possible to keep track of all the products available in the warehouse and it is possible to start the goods storage procedures in a more fluid way.
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The Italian group MBE Worldwide acquires PrestaShop
Mail Boxes Etc , a network of sales centers specializing in packaging, logistics and shipping and office products, has recently acquired the French company PrestaShop SA. MBE was born in San Diego, California in 1980 and in 1993 the brand was brought to Italy by the Fiorelli family, and in 2009 Paolo Fiorelli acquired the company MBE Worldwide and all the rights to use the brand all over the world except in the United States. Canada and India where the stores remain under the control of UPS.
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Social Commerce: what is it, what advantages and disadvantages?
Social Commerce is an expression that will sound new to most, although it has to do with something very common and with which we have probably all had to do at least once. In fact, if we break down the whole expression, we realize that it is made up of two words that have now entered our daily life. Social, in fact, indicates the kind of platform on which most people spend their time: whether it is Facebook , Instagram or TikTok it makes no difference. The word social now identifies virtual spaces of aggregation where to share opinions and experiences through posts, photos and videos.
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What is Google Shopping and how does it work?
Among the search and product comparison services, Google Shopping is certainly one of the most popular of all. In fact, advertisers have the advantageous opportunity to create and publish advertisements aimed at promoting products and services.
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SEO and SEM: what are they and what is the difference?
The world of websites can be complicated and confusing, especially as it is littered with terminology you may never have heard of before. When you want to grow your business through online channels, the two most important concepts you will find searching the internet are the acronyms SEM and SEO. When incorporated into your business strategy, these two can be just what you need to take to the next level. But what are SEO and SEM and what is the difference?
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E-commerce, double-digit growth estimates also for 2021
2020 was a boom year for e-commerce: due to the pandemic and travel restrictions, Italians have changed their consumption habits, opting for the online purchase of goods and products. Now that the national health situation is improving and most of the restrictions have been relaxed, what are the numbers of e-commerce? What are the expectations for 2021?
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How to correctly perform the PrestaShop performance test?
It is certainly the most comfortable tool to test the performance of our ecommerce in PrestaShop , unfortunately in the free version it offers few options and the test is carried out from Canada. It is therefore necessary to create an account to be able to carry out the test from a closer location, with the free subscription we will be able to carry out the test from London, certainly the most suitable choice for having more correct data. Only with the paid plans will we be able to test our ecommerce from Paris and Frankfurt, having more real data for the reference market
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How to check if ecommerce is responsive, i.e. suitable for all devices?
Responsive design, or Responsive Web Design (RWD), is a technique that allows you to create e-commerce that automatically adapt graphically to the device with which they are displayed, such as: desktop computer, notebook, tablet, mobile phone, etc. This technology is increasingly important especially since Google introduced the Mobile First concept.
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How to start and monitor a marketing campaign
Let's remember a brief definition: a marketing campaign is a short-term communication plan that involves the use of different channels to achieve certain sales objectives. Its purpose is therefore to involve the public and influence them towards the purchase. The goal of this work is, in general, to identify activities and advertising media relevant to the product, integrated in such a way as to achieve predefined objectives and reach customers effectively. A success plan implies an engaging, shareable marketing concept that uses online and offline communication tools and, of course, social media.
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Ecommerce Regulation 2021: the requirements to sell online and comply with the New Deal
It is undeniable that electronic commerce or E-commerce has now become a reality that has become part of our daily life in a profound way. Often, however, when the subject is addressed, one tends to consider the phenomenon only from a single point of view, that of the buyer and consumer, when instead it is obvious that everything is based on a mutual exchange between buyer and seller. Precisely the latter must comply with specific regulations in order to be able to sell, including some, such as the New Deal for consumer protection , which came into force recently.
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Ecommerce: prepare for Christmas sales
Christmas is approaching and in this time frame, one of the multiple objectives of the merchants who have an online store or those who do e-commerce is to maximize sales. On the other hand, you know, thanks to the thirteenth, the Christmas period is one of those in which Italians are used to spend more. This is why we report some useful tips to prepare for Christmas online sales and, consequently, to improve the numbers of the core business of those who have an e-commerce site more or less considerably.
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