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In-depth information about ecommerce regulations, new technologies, and services for online commerce. Ecommerce SEO tutorials and guides about how to build your brand and promote your online business.
These articles are available only in Italian: click here to read them in the original language.
Ecommerce: how to prepare for Cyber monday and Black Friday?
Black Friday, translated from English, means Black Friday: a day that in the United States of America corresponds to the day immediately following the Thanksgiving holiday. For Americans it is not a festive occasion, but since it falls close to Thanksgiving it is experienced as a period of positivity, in which many schools and businesses are closed to the public to make a bridge until the following Monday.
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New guidelines on cookies from the Privacy Guarantor
On 10 July 2021, the Privacy Guarantor published the new Guidelines relating to the use of cookies. How are e-commerce and websites required to comply with the rules imposed by the so-called cookie law? And what are the most useful tips for those who manage a site? Last November (2020), the same Privacy Guarantor had drawn up a preliminary draft of the Guidelines, to which most of the internet platforms had adapted quickly.
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What is a favicon and how to create one for your website
Attention to detail is essential for companies and individuals who have a website or an online page. The relationship between the graphic quality of your website and the ability to attract users is extremely evident when you think about the settings given by the most important browsers. Among the most interesting elements that bind to this relationship are the favicons, essential graphic elements that accompany users in their internet browsing and a real springboard for companies that want to give constant reference to their supporters. In the next lines we will analyze the definition, features, advantages and dedicated software for creating a quality favicon.
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Programs to edit product photos for your ecommerce
For even more ecommerce, taking care of product photos can make the difference between selling or not. Like it or not, well-crafted and edited photos attract a large number of people who browse your ecommerce. Therefore, it becomes more and more important for activities of all kinds, to be represented by websites, ecommerce or social pages where the graphics are literally perfect.
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What is the WebP format and why to use it
When we talk about websites, we also refer directly to SEO strategies, which manage to highlight all the defects that the latter may contain and which complicate their entire optimization. Among the first irregularities that SEO tools identify, there are certainly images, their format and their weight. This happens because images are among the first digital contents of a website to provide a first and strong impact to those who look at them.
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E-commerce: can paying cash on delivery cost the customer more?
Cash on delivery is one of the ways in which the customer pays the amount due for the receipt of the good or service purchased. Until a few years ago, this method had been supplanted almost exclusively by credit cards, but in recent times retailers, especially in the e-commerce sector, have reintroduced the possibility of paying the amount due directly to the courier who will take care of the delivery. What are the conditions that most online retailers apply to cash on delivery?
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Backup PrestaShop with Parallels Plesk Panel
The backup of PrestaShop via Plesk is a simple and safe operation, which can be carried out independently even on remote resources: FTP, DropBox or Google Drive. Making a backup on remote devices protects not only from server hardware failure, but also from any accidents within the Web Farm, for example a fire such as occurred at OVH in 2021.
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Overcoming the password as a challenge for the future
Among the most exciting future challenges that the IT sector will be called to face, a special mention certainly deserves the overcoming of the password and the captcha. Suffice it to say that in recent times, a consolidated IT multinational of the caliber of Microsoft has tried with Windows 11 to bypass the use of passwords to allow users to authenticate.
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Online trading advantages and disadvantages of discount coupons
Of over 58.6 billion euros, a figure that tends to increase over the years, as users have understood how much making the purchase of a good online has an advantage in terms of time and sometimes also in terms of savings. In fact, compared to the previous year, e-commerce has seen an increase of six percentage points.
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Ecommerce VAT: the new rules from 1 July 2021
In an increasingly digitalized world thanks to the internet, orders on a digital platform such as an e-commerce can arrive from any part of the European Community and the world, thus generating the need to establish a series of rules regarding the taxes that must be paid for VAT purposes.
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Google Analytics 4 (GA4) with PrestaShop
At the moment the free ps_googleanalytics (Google Analytics) module does not support Google Analytics 4. So the only way to integrate GA4 into PrestaShop is to use a third-party module, the best solution is to use Google Tag Manager with the help of a specific module such as our Art WebMaster for partial support or against our interest, the Google Tag Manager Enhanced Ecommerce (UA)
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Selling online: differences between selling to consumers and professionals
When deciding to sell online, it is important to understand whether the target you are referring to is made up of consumers or professionals. In fact, not only are the sales techniques different but so are the legal terms that regulate this activity. How do you know if your final customer belongs to one type rather than another? Here's what you need to know on the subject.
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Brexit, what changes for the Italian ecommerce that sell in the UK?
Many Italian ecommerce owners selling in the UK are wondering what has changed for their business with Brexit . In fact, from January 31, 2020, the United Kingdom officially stopped being part of the European Union, with inevitable consequences for the entire market. In this article, therefore, we will try to resolve all doubts on the matter.
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How to clear the DNS cache
DNS (Domain Name System) are an "index" that associates domain names with their public IP, when you call up a web page with the browser, the operating system and the browser store the information in their DNS cache at the first access, this in order to load the websites already visited more quickly without having to query the DNS servers at each access and have from them the correct public IP to which to route the request.
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How important is the right box - packaging - for an ecommerce
We can guess from the word itself that packaging is the packaging of the goods, even if it is not perceptible everything that concerns the "behind the scenes" of this definition. Behind the packaging strategy for e-commerce lies the great risk of online commerce: the difficulty of the public in fully accepting a reality of 100% online commerce. Around this always revolves the fear of not receiving the product entirely the same as the one ordered, or a good damaged by a badly made wrapping.
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Why don't all the order emails arrive from PrestaShop?
The best solution for sending communication emails from PrestaShop is to use an SMTP server of an email account . The use of paid or free emails, for example GMAIL, raises several problems due to the limitations of sending. These emails are configured for personal use by an email client and to combat abuse of use and reduce the risk that they are voluntarily or involuntarily used for SPAM activities the hourly sending limits are very limited .
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