Tecnoacquisti® has made the migration from Prestashop 1.6 to Prestashop 1.7.7.x of the Selleria Ferro ecommerce. Selleria Ferro was founded in 1980. Leader in the horse riding sector, the company sells the best Italian and foreign products of the best known brands. In e-commerce we can find everything you need for beginners but also for the more experienced, amazons and riders. It is a site that provides all the material for those who want to ride a horse, there are many sections all divided into categories.

To access the e-commerce and buy we must register, we will also have the possibility to add what we like most to the wish list. For orders over € 99.00 we can have free shipping. Now that we understand how it works, let's go and see all the products that we can find within the e-commerce.

Selleria Ferro: What you can find in e-commerce

In the Selleria Ferro e-commerce you can find many types of different products. In the clothing category we find clothes for adults but also for children who want to start riding in complete safety. Then we find a section for the English Riding, one for the Gallop, one for the Scuderia and one for the Western. Let's go and see them one by one to understand what they offer.


Riding clothing is essential, from trousers to polo shirts to technical underwear. Dressing in the right way is important, first of all you need to be comfortable and safe. Let's see exactly what you should wear to practice this sport at its best.

  • Woman: As for women, we find all types of clothing: competition shirts and polo shirts, sweatshirts, jackets, vests, technical underwear, trousers, knitwear, t-shirts.
  • Men: As for men, we find racing jackets, vests, vests, technical underwear, trousers, polo shirts, t-shirts and knitwear.
  • Child: Even the little ones have their own dedicated category. We can find racing shirts and polo shirts, jackets, trousers, sweatshirts, t-shirts.
  • Cap and Helmets: An important accessory for those who practice horse riding is certainly the helmet. Here we can find all kinds: caps, endurance helmets and trotting helmets.
  • Accessories: Among the accessories we find bags, hats, protective masks. Fundamental are the socks that protect our legs as well as the gloves that help us not to hurt our hands. We also find plastron, ties, brooches, spurs, straps, nets and hair bows.
  • Boots: Another accessory that cannot be missing is definitely a high boot. In this section we find boots, ankle boots, gaiters and leggings of different colors and models, for both men and women.

In addition to these categories we find one dedicated to protective vests, of many types and models and in various sizes, even for children.

E-commerce really offers a lot of products. To make navigation easier we can use filters and search for what we want specifically. Each category is divided into sub-categories and each of these has more than one hundred products. In the outlet area we also find many discounted products and some of them have included free shipping.

Ecommerce: www.selleriaferroshop.it

Web Vitals performance and metrics improvement

The new optimized ecommerce in PrestaShop 1.7 presents a marked improvement, as can be seen in the following image.

During the migration, an optimization work was carried out on PrestaShop and the Template in order to improve loading times and make the ecommerce faster and more responsive. A considerable reduction of the TTFB (Time to First Byete) has been made, reducing it from the previous 600ms to the average of 133ms. In the following image the loading times before the migration, with TTFB of 631ms.

Before migrating to PrestaShop 1.7

The optimization thus obtained makes PrestaShop 1.7 ecommerce considerably more responsive than the previous one without any changes in the hosting level other than the transition to the most updated version of PHP.

Author: Loris Modena


For Ind Loris Modena , owner of Arte e Informatica , he began working in the IT sector in 1989 as a system engineer in charge of the maintenance and installation of IT systems. He started programming for the web in 1997 dealing with CGI programming in PERL and then moving on to programming in PHP and JavaScript. In this period he approaches the Open source world and the management of Linux servers.

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