According to the data minimization principle of the GDPR (General Data Protection Regulation), it is advisable to retain registered users' personal data and order history only as long as necessary for the purposes for which they were collected. When registered user accounts are found to be inactive, it is important to carefully assess the need to retain such data and establish an appropriate retention period that respects the principles of data minimization.
For inactive user accounts and order history in an ecommerce, you might consider the following:
Local laws and regulations: Check if there are local laws or regulations that establish mandatory retention periods for certain types of personal data. This may vary depending on the country in which you operate.
Reasonable Deadline: Establish a reasonable deadline for retention of inactive user account data and order history. This could be based on factors such as the nature of your business, operational needs, and user expectations.
Data retention policy: Create a clear data retention policy that defines the period of time for which inactive user accounts and order history will be retained. Ensure that this policy is accessible to users.
Notify users: Inform users about your data retention policy and notify them before deleting their data in accordance with this policy. You may send email alerts or display notifications when users log into their inactive accounts.
Data deletion process: through our module for PrestaShop GDPR Data Minimizer you can either manually or automatically remove inactive customer data and order history once the retention period has expired.
It is advisable to retain inactive user account data and order history only as long as necessary and to establish a clear and transparent data retention policy that complies with the data minimization principles of the GDPR.