- Arte e Informatica
- Normative e Privacy
Let's start immediately with the most painful point of this new European CopyRight regulation, or what changes for users? In practice, nothing, there will be no form of censorship, they will be able to continue sharing SNIPPET, MEME and GIF. So let's be reassured, there may be only a few problems due to the automatic algorithms that big data, Google, Facebook will have to integrate to automatically recognize copyright infringements that could be wrong. But even here nothing new, it already happens with the USA copyright act , which in my opinion is considerably more fair and correct than this new directive wanted by the publishers in trouble, the US law also protects us microscopic authors. All non-profit platforms, including Wikipedia, are excluded from the CopyRight directive, so it shouldn't affect these realities.
CopyRight Directive and web giants
The giants of the Web, therefore Google, FaceBook, Instagram, Youtube, etc ... will have to activate preventive filters and become responsible in case of violations, this is the real news, even if the journalists behind the possibility of sharing profits are focusing a lot on lucrative part, that is, the Big companies should share the revenues with the publishers, hoping to make a profit for example from Google News, but as happened in Spain, they will be disappointed, the service will either close or give visibility to Copyleft content and small newspapers and blogs. This is because the real problem of European publishing is that it does not produce quality content, on the contrary, often especially with regard to politics and economics, it dedicates itself to opinions and propaganda.
The content filter only affects large consolidated realities, small realities are excluded, so you will not have to implement it on your ecommerce in PrestaShop or on your company site in Joomla, unless at the hosting level. Startups with less than 3 years of life and with a turnover of less than 10,000,000 euros and a monthly traffic of less than 5,000,000 unique visitors are exempt.
What changes for the Creatives?
In my opinion nothing, this law, unlike the American copyright act, does not protect the little ones, but only the publishers who will be able to find, according to them, more advantageous agreements with Google and Facebook, but who in practice are, in my opinion, excluding themselves from the network, perhaps hoping for our return to the newsstand which would be like returning to the river or the neighborhood fountain to wash clothes, instead of using the washing machine. Behind the promise that journalists will get some of the compensation, obviously few of them noticed what happened in Spain in 2014 ( where Google shut down the service ) with Google News and in Germany, for a similar attempt to ask for money from Big G for something that actually charges the same to other companies (positioning and visibility).
CopyRight for Meme and Gif
An important passage of the directive concerns Memes and GIFs, in fact the legislation specifies and requires member states to protect the freedoms to upload and share works for the purposes of citation, criticism, review, caricature or parody. In practice, therefore, we could continue to create and share newspaper clippings, memes and everything as before and perhaps more than before since the right to do so is now provided for by the same directive.
WHAT WILL HAPPEN?
In conclusion, the publishers have lobbied to pass a directive that will accelerate their disappearance in the Parthian, the press in the last decade has always followed the network, losing quality and editorial control, it is often a victim of fake news that it reports without verification , newspaper sales have dropped, not because there is Google News, but because we users find better elsewhere. The same is true for generalist TV succumbing to Netflix and similar services. The Press is a victim of itself, not of new technologies, today it is only a propaganda megaphone, it no longer has professionalism and no longer verifies the sources.
Author: Loris Modena