A question that is often heard, as if the use by famous brands decreed the validity of one software system over another. I can only be a bit argumentative and sarcastic in answering this question. Let's start by saying that there are updated rankings regarding the use of the most famous CMS, where WordPress has always excelled and consequently in the WooCommerce ecommerce field. Even this data does not say anything about the quality of the CMS, otherwise it would be easy to compare Windows to Linux and Microsoft Office and Libre Office , on the sole basis of purely commercial success. Libre Office can be much higher, but if MS Office dominates in schools and offices , the cost of staff training is the first obstacle, ie the Microsoft product is more widespread because few know how to use the products of its competitors.
The success mechanism of these CMS is the same, that is training and habit of use. Precisely for this reason WooCommerce is more widespread even among the big brands. Large companies rely on communication companies for the realization of their ecommerce, these often use WordPress , simply because they know it better than other CMS. Ironically, the Shopify platform has also achieved rapid success thanks to this mechanism, i.e. communication companies are heavily biased towards the marketing part and consequently seek simple and ready-made solutions as alternatives.