Tecnoacquisti created the new e-commerce for Ricca Cristallerie, a historic business specializing in the sale of glassware, art glass and high-end gifts, a reference point for an audience attentive to quality, design and the big international luxury brands.
The goal of the project was twofold:
on the one hand to bring the value of the physical store online, and on the other hand to build a truly controllable, scalable and growth-oriented e-commerce platform, overcoming the limitations of a generic SaaS solution.
The project started with the structured migration of products, categories and catalog hierarchies from Ecwid, a non-proprietary platform but highly constraining in terms of customization, advanced SEO and integration with evolved marketing strategies.
After a technical and strategic analysis, Tecnoacquisti recommended and implemented a solution based on PrestaShop 8.x, chosen not as a simple technical alternative, but as a business infrastructure.
Choosing PrestaShop 8.x resulted in immediate and structural benefits:
Full control of data
Products, customers, orders, SEO and tracking remain company-owned, with no dependencies on third-party platforms.
Advanced and customizable technical SEO
URLs, meta, structured data, editorial content, and categories are deeply optimizable, which is critical for a high average value premium catalog.
Advanced luxury catalog management
Ideal for brands with high-end collections, variants, materials, storytelling and positioning.
Full marketing integration
PrestaShop enables native or custom integrations with advertising, analytics and automation tools.
Real scalability
The platform is ready to grow over time: new languages, new markets, new product lines and omnichannel strategies.
In summary, PrestaShop was not chosen to "make a site," but to build a robust and lasting e-commerce ecosystem.
The new online shop is designed to sell online the best brands in the physical store, while maintaining consistency with Ricca Cristallerie's historical identity and the expectations of a demanding audience.
The brands covered include absolute excellences such as Venini, Hermès, Baccarat, Saint-Louis, Rosenthal, Mario Luca Giusti, Sambonet, Alessi and Assouline.
E-commerce is conceived not as a simple online catalog, but as a digital extension of the physical store, capable of conveying value, quality and authority.
Tecnoacquisti accompanies the technical implementation of e-commerce with a structured sales strategy aimed at revenue growth and enhancement of the premium catalog in the medium and long term.
For a high-end e-commerce, it is crucial to focus advertising investments on searches with strong transactional intent, avoiding generic or unqualified traffic.
We recommend setting up:
Search campaigns on keywords related to brand, product and collection
Ads dedicated to iconic items and lines of higher value
A campaign structure consistent with categories and brands in the catalog
This approach allows intercepting users already at an advanced stage of the decision-making process, optimizing the budget and reducing the dispersion of the advertising investment through Google Ads.
Alongside the design and development of e-commerce, Tecnoacquisti supports clients with a consultative vision geared toward sales and revenue sustainability over time, which is particularly relevant for high-end retail realities such as Ricca Cristallerie. The goal is not to generate indiscriminate traffic, but to build an acquisition and conversion ecosystem consistent with the value of the brand and the products handled.
For premium catalogs and branded products, the recommended strategy favors channels and keywords with high purchase intent, avoiding generalist approaches. In this context, Tecnoacquisti suggests structuring campaigns on Google Ads focused on brand and product searches, collections and iconic items, with campaign segmentation consistent with the categories and brands in the catalog. This approach allows intercepting users already close to the purchase decision, optimizing the advertising investment and reducing budget dispersion.
For online sales of branded products, integration with Google Merchant Center is a central strategic element. Structured management of the product feed allows you to activate Shopping campaigns on high-value items, increase the direct visibility of premium brands and create an effective synergy between SEO, advertising and catalog. This approach strengthens brand presence in search results and improves performance on queries related to branded products.
Social channels are considered as positioning and accompanying tools to purchase, rather than as immediate sales levers. The recommended strategy includes campaigns on Meta dedicated to collections, news and seasonality, remarketing activities on users who have already interacted with the site, and visual content consistent with the brand's luxury positioning. In this way, social advertising helps to reinforce the perception of value and support the conversion path, avoiding logic of selling out or price competition.
Alongside advertising activities, Tecnoacquisti recommends a structural investment on SEO, leveraging the potential of PrestaShop. Categories are treated as high-value editorial pages, supported by in-depth content on brands and collections and informative and commercial pages designed to intercept qualified searches. This approach allows stable and relevant organic traffic to be built over time, gradually reducing dependence on paid advertising and increasing the overall authority of e-commerce.
Website: RiccaCristallerie
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