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- SEO and SEM Tutorials
There is an urban legend that has been circulating for quite some time, which claims that the choice of CMS affects positioning in the SERP, meaning that choosing WooCommerce instead of PrestaShop or another e-commerce platform could somehow influence visibility. Nothing could be further from the truth, and now John Mueller from Google steps in to clarify the doubts about this myth. The choice of CMS should be made solely based on one's needs and skills; many agencies prefer WordPress because they are more familiar with it and especially because there is more documentation available since it is more widely used. The choice has no technical basis and is dictated more by how well one knows one CMS compared to another. We have already addressed this topic in this article: What are the e-commerce sites of famous brands that use PrestaShop?
ASK Googlebot on YouTube: "there's no difference between one CMS and another."
It’s a question that SEO specialists who are just starting out often ask, although I have heard this thesis supported by established SEO agencies, perhaps to actually push clients towards more familiar CMSs. In the episode ASK Googlebot on YouTube, John Mueller from Google clearly responds, clarifying that there is no difference between one CMS and another.
"there is no difference between one CMS and another". [John Mueller]
The hypothesis that WordPress is the best CMS for SEO is deeply rooted, but as John Muller points out (and as I have noted in the past), search engines care about the final result, the one shown to visitors, and not what happens in the backend, a CMS is not considered a ranking factor. In the past, choosing a CMS could help a non-expert user, but today they are all essentially equivalent.
Mueller also added that as far as he knows, all traditional CMSs can create pages that perform well in search. And that SEO is not magic. There are many testing tools, and for the average site owner, they all work well for SEO or can be easily optimized through plugins. I fully agree with John Mueller. Not only has our agency carried out many migrations from WooCommerce to PrestaShop, and by working on optimization, correcting some errors, and doing a bit of SEO activity, the situation in SERP indexing has always improved, but not because PrestaShop is superior to WooCommerce in this area, but because of our experience. In fact, it is experience and skills that make the difference, not the tool; this applies in every field, and you may have already experienced it in your personal life, for example, by changing cars.
I hope that John Mueller's response can put an end to this urban legend.
Author: Loris Modena
SENIOR DEVELOPER
Per Ind Loris Modena, owner of Arte e Informatica, started working in the IT sector in 1989 as a system administrator responsible for the maintenance and installation of computer systems. He began programming for the web in 1997, focusing on CGI programming in PERL and later transitioning to programming in PHP and JavaScript. During this time, he became familiar with the Open Source world and the management of Linux servers.