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Google Tag Manager Server-Side: advantages, costs, and when it is worthwhile for an e-commerce
Discover how server-side GTM works, why it improves data quality and privacy, what hosting solutions exist, and from what revenue threshold it is truly worth adopting.
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Why SEO Cannot Be Explained in a Few Words: Method, Skills, and Results Over Time
SEO (Search Engine Optimization) is a fundamental discipline for improving search engine ranking and increasing online visibility. Through targeted strategies, technical analysis, content optimization, and the use of professional tools, SEO allows you to capture qualified traffic and generate concrete results in the medium to long term. Discover why SEO requires skills, method, and time to build a solid and lasting digital presence.
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GEO and AEO: what they really are and what changes for websites and e-commerce
In recent months, new acronyms have been emerging in the world of digital marketing: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). They are often described as "the end of SEO," but the reality is more technical, less sensationalistic, and above all, more concrete.
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SEO in the age of AI: how to survive the era of Google's synthetic results
In recent years, we are witnessing a radical change in the way Google returns search results. No longer just "10 blue links," but concise answers, generated by AI models, that attempt to give the user a quick overview. In this context, traditional SEO is under pressure: how can we adapt and not lose visibility?
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How important is the CMS for SEO? The answer from John Mueller of Google.
There is an urban legend that has been circulating for quite some time, which claims that the choice of CMS affects the ranking in the SERP, meaning that choosing WooCommerce instead of PrestaShop or another e-commerce platform could somehow influence visibility. Nothing could be further from the truth, and now John Mueller from Google steps in to clarify the doubts about this urban legend.
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Google Shopping tutorial: what is Google Shopping and how does it work?
Among the product search and comparison services, Google Shopping is certainly one of the most appreciated overall. Advertisers, in fact, have the advantageous opportunity to create and publish advertising ads aimed at promoting products and services.
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Google Analytics 4 (GA4) with PrestaShop
Google has introduced a new property: GA4 (MEASUREMENT ID e.g. G-M5HXXXXXXX), this property was created out of the need to use Analytics on both WEB, on an APP, or on both. Unfortunately, currently it is not possible to integrate it into PrestaShop through the ps_googleanalytics (Google Analytics) module and one must resort to Google Tag Manager with third-party modules. If we use PrestaShop Metrics, this becomes a problem.
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