Kelkoo is a price comparison site that operates in several European countries including Italy, a great channel to promote your products.
On Kelkoo, you can find a wide range of products offered by many e-commerce sites at the best market price. It allows for a simple search like the one we do on Google, and to refine it through filters, for example by brand or category. Kelkoo integrates searches with user reviews of both the product and the store, so that you can make a safe and informed purchase.
Both Kelkoo and trovaprezzi are price comparison tools aimed at helping customers find the best deals among the offers from various e-commerce sites. However, there are some differences between the two comparators:
In conclusion, both comparators have very similar functions and offer a lot of useful information to guide their users in choosing where to purchase a product at the best price safely.
Kelkoo Italy can be found at the following URL: https://www.kelkoo.it/
Using a price comparison tool can help you save time and money. A good price comparator is an effective tool for comparing rates, products, and offers all in one place. Additionally, most price comparators also provide useful reviews and comments from users to help you select the best products. With a simple click of the mouse, you can easily find the cheapest products with guaranteed quality. A good price comparator can allow you to conduct accurate and quick searches, comparing all available options to choose the one that best suits your needs.
The main portals to find the lowest price are as follows:
Other comparators include: Shopzilla and PriceGrabber, which are less known in Italy, but still valid.
Kelkoo offers the opportunity to search for eco-friendly and ethical products. Today, awareness of the environment has significantly improved, and more and more users are looking for green products, with an increasing number of e-commerce sites focusing on this type of product.
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As we have seen, price comparison sites are a very useful resource for consumers and retailers, but how do they make money? There are different business models, but most price comparison sites generate their wealth through the commissions they receive from commercial partners. When a customer purchases a product or service after comparing it on a comparison site, the commercial partner pays the company a commission for each click received regardless of whether the purchase is completed or not.
Some comparators also monetize through advertising and paid tools. Advertising can be displayed in the user interface (such as banner ads) or through the website's newsletter. Additionally, many comparators offer paid additional features (such as competitiveness analysis or inventory monitoring) that partners can access for optimizing business strategies.
In general, price comparison sites are a winning business model capable of generating significant revenue for both commercial partners and the providers themselves. They offer individuals and businesses greater transparency and convenience in searching for goods and services online, also motivating commercial partners to offer discounts on certain products to remain competitive.
Repricing is a feature offered by many comparators and sales channels that allows you to automatically adjust the product price based on the price changes of one or more competitors, thus gaining an advantage. This feature allows you to set various parameters and even increase the price when our competitors' stock is depleted. On the other hand, sellers who do not use it face the negative aspect of competitiveness analysis and data exchange by comparators, which gives an advantage to their competitors, as happens on marketplaces and verified review systems, which disadvantageously provide sales data and commercial strategies to our competitors.
In reality, there are also repricing solutions independent of comparators and marketplaces that gather data in various ways. For this reason, the Omnibus Directive has established several rules to protect consumers and limit the abuse of these practices.
Finding the best price online is a complex process, and one can be subject to online scams if they are not aware of the methods that can help us find the lowest price. Let's see in detail how to proceed.
We discourage the use of cashback sites as they expose you more to online scams.
One must pay attention to both shipping times and delivery costs; user reviews should be read carefully to avoid hidden traps behind the lowest price. Prefer payment methods such as PayPal to have greater refund guarantees.
We recommend always checking the following information when making purchases:
The search for the lowest price is not only about price comparison websites; marketplaces also have similar systems, including the repricing of seller offers. Are you looking for the lowest price for a product on Amazon? Today, there are several ways to help you find the best deal. The first step is to search for the product you are looking for in the Amazon search bar. Once you have conducted the search, you can sort the results by comparing prices based on their cost. Additionally, you can filter searches by seller or item condition (new or used).
Many consumers rely on tools like Amazon Price Tracker or CamelCamelCamel to constantly monitor price changes for a product. These tools can be set up to send you a notification when the price drops below a certain level. By using these options, you can always ensure you get the best price on Amazon without having to spend a lot of time searching for the best deals.
There are not only price comparison sites like kalkoo and price comparison websites, but also browser extensions like AVG SafePrice that allow us to always find the best market offer while browsing, regardless of whether the seller is present on price search engines or not.
The main extensions are:
There are many other extensions and solutions available.
For the online seller, price comparison sites can be a valuable channel, and understanding how they work and their presence is important even when they are not used. It is important to know that many market research studies indicate that in the race for the lowest price, there is a negative aspect that should not be underestimated: the presence of "toxic" customers: this clientele does not become loyal, only seeks out deals, and is the most critical and demanding, the most likely to leave negative reviews even without real reasons. It is pointless to believe that one can attract customers with bait prices or discount vouchers issued through buying groups; this clientele will limit itself to purchasing that single product. This also happens offline, where there are customers who shop, for example, in multiple supermarkets only for discounted products or who even change hotels or bed and breakfasts every day during their vacations, taking advantage of coupons purchased from various buying groups like Groupon. There are also active users on review portals who, in exchange for positive reviews, request free products and services.
On the other hand, merchants have quickly adapted to this type of customer by creating non-existent offers or in exchange for positive reviews. As we have seen and as I will discuss in detail in a future article, the European community has introduced the Omnibus Directive, which sets very strict rules for both discounts and reviews.
Planning one’s marketing strategy or purchases based solely on price is, in my opinion, not a winning strategy. Order management, delivery times, customer support, and consumer protection—i.e., the quality that allows for customer loyalty—should always be preferred.
Author: Loris Modena
Per Ind Loris Modena, owner of Arte e Informatica, started working in the IT sector in 1989 as a system administrator responsible for the maintenance and installation of computer systems. He began programming for the web in 1997, focusing on CGI programming in PERL and later transitioning to programming in PHP and JavaScript. During this time, he became familiar with the Open Source world and the management of Linux servers.
