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Chat GPT (Generative Pretrained Transfomer) is a natural language processing tool also integrated with Bing (Microsoft's search engine), which uses very sophisticated learning algorithms to generate, within a chat conversation, responses that are quite similar to those of a human being.
This is a product developed by OpenAI, and it falls squarely within the group of new artificial intelligence software, a field that is literally exploding in Europe.
Specifically, Chat GPT is a conversational artificial intelligence software, which has the potential to greatly improve human-machine interaction in so many different contexts.
Underlying Chat GPT is NLP (Natural Language Processing) technology, which enables it to understand and reproduce the nuances of human language to generate consistent responses. The versatility of Chat GPT allows the underlying artificial intelligence to adapt from time to time to its interlocutor, calibrating to his or her language, and thus offering increasingly personalized responses as the conversation goes on.
Despite the enormous success of Chat GPT, there has been no shortage of criticism about its limitations and the potential risks to which it can expose.
There are reports, for example, of difficulties in understanding the context of a conversation, the consequence of which is the production of irrelevant, inaccurate or, at worst, downright disturbing responses (the bizarre conversation with a New York Times reporter that ended with a marriage proposal by Chat GPT has now become a case in point).
There has been no shortage of complaints about possible bias in responses, something that can become a problem when dealing with sensitive topics such as gender, political preference or skin color. In fact, artificial intelligence can perpetrate and amplify an existing bias based on the initial inputs, i.e., the data set with which it is trained, unintentionally generating discrimination.
While mimicking human language, Chat GPT may be completely tactless or unable to read between the lines, proving completely inappropriate as emotional support at the time.
Other problems noted relate to cybersecurity and the sharing of sensitive information, which could fall into the hands of scammers if shared too lightly.
In addition, Chat GPT is currently in beta, offering limited access only upon registration. You cannot make immediate use of it, but it requires a period of time for your account to be approved.
In addition, since it is a version under development, its database is still incomplete, and it only has access to data until 2021. So it may not be up-to-date on more recent issues, such as the war in Ukraine and related geopolitical upheavals.
Despite the downsides and widespread scaremongering, Chat GPT proves to be extremely useful in certain cases, and may soon become a more than valuable ally in increasing the productivity of businesses and freelancers. In fact, its optimal field of application turns out to be repetitive tasks in which it is necessary to quickly cross-reference a lot of data or give quick answers.
Let's see together in which fields it will be possible to put Chat GPT's full potential to good use and what the various alternatives may be.
Writing original content for Adv and Social campaigns
It is also possible to leverage Chat GPT for the production of Adv and social campaigns, and create high-converting content for your business.
The principle is the same as for catalog writing, namely the production of SEO texts, in this case specifically written for advertising campaigns. One can use this technology to create advertising posts to share on social media.
Not infrequently, those working in the field of web marketing spend hours racking their brains to prepare an advertising strategy or campaign, doing lots of online research in order to analyze trends and competitors. Artificial intelligence can be a valuable support in all these processes or provide interesting insights in all those cases when you are running out of ideas. In fact, Chat GPT is not only able to produce SEO texts, but also to quickly group all the information needed to produce Adv campaigns. For example, one can ask who are the main users of a particular service or product, or what are its flaws and advantages. This provides quick access to a range of data that greatly streamlines the work.
One can even directly request copy that promotes a specific product, and the result will be original text that can be used in ADS and social campaigns, which in a matter of seconds condenses the same result as painstaking work on all possible market research done by hand. All this with the guarantee of never producing duplicates, even using identical keywords.
The main alternatives to Chat GPT
Of course, there are also several worthy alternatives to Chat GPT. Choosing the best program to promote an ecommerce must take into account many factors and can vary according to individual needs.
A viable alternative to Chat GPT is SEOzoom AI, which is also based on GPT-3 technology, that is, the ability to reproduce natural human language. Being a professional tool, SEOzoom is able to create SEO-oriented text by combining human language with data extrapolated from the program, resulting in content that aims to satisfy users' search intent.
SEOzoom in fact can analyze in real time the content already on the web and its position in the SERP (search engine results page), and thus calibrate the text produced based on what is most searched for.
The main difference with Chat GPT lies in the use of the GPT-3 protocol. In fact, the latter uses a smaller, highly specialized variant of GPT-3.
The full version of the GPT-3 protocol contains 175 billion parameters, making it the largest and most sophisticated AI language processing model. Chat GPT exploits only 20 of these 175 billion parameters, because it was created with the specific intent of generating only human-like texts within a chat.
The full version of GPT-3 is therefore the preserve of highly professional tools, which are less well-known and used, and consequently also less popular.
Another alternative to Chat GPT is the AI of Melascrivi, a famous content markeplace that also offers a service for producing articles and images through artificial intelligence. Well aware of the limitations of Chat GPT, with which it is easy to be faced with repeated sentences, inaccurate statements, truncated words or grammatically incorrect words, Melascrivi offers a proofreading service for AI-generated content called Rethink, with which several proofreaders scrupulously check AI-generated texts and correct any errors.
Google has also developed its own answer to Chat GPT; it is Bard, an experimental AI-based service that can answer users' questions and converse with them. Although the information about it is very limited, Bard seems to trace Chat GPT in all respects, and thus have the power to answer questions in a timely manner, or solve more complex problems such as suggesting a list of ingredients for a recipe.
The main difference with Chat GPT is that Bard accesses information on Google in real time, unlike Chat GPT, which has a database that is stationary as of 2021. So Bard will be able to answer questions about current events, or write texts taking into consideration current trends. The latter is a strength that should not be underestimated, especially when it comes to producing SEO-oriented content that takes into account the preferences and trends that are constantly being created on the web.
Possible future developments of Chat GPT
The GPT protocol was developed to continuously learn and improve over time. In fact, the GPT Chat software is set up so that it can automatically learn new data and process new information to improve its performance. This means that the more it is used, the better it becomes at performing and understanding the requests made to it.
In the not-too-distant future, Chat GPT is likely to be used for a wide range of applications: customer support and service (especially chat support), SEO text completion or suggestion for sales or product advertising, original article creation, and machine translation of text in any language. It will also find wide use in the creation of surveys, which it can carry out quickly by including a large number of people.
Chat GPT will certainly be able to analyze the prevailing sentiment of many textual contents, for example by extrapolating it from social media, to identify all present trends and the predominant thought of the society on a certain topic or product.
According to its creators, this software was created with the primary intent of interacting in a friendly manner with human users, and making sure that they can benefit from it, but it is obvious that the potential is much broader and it is impossible to confine it to the role of a simple virtual companion. It is no coincidence that many feel deeply concerned about the possibility, not even too remote, that Chat GPT will take jobs away from a large segment of the population if used without ethics and conscience, and without specific regulations.
To make the best use of Chat GPT and other artificial intelligence applications, it would indeed be advisable to follow certain recommendations: always be fully aware of one's biases and prejudices to avoid transmitting them to the AI and thus generating inaccurate content, always verify the veracity of automatically generated content, make sure that AI models are only supportive where possible and do not replace in toto creative jobs but only repetitive ones.
It is therefore important to have an accurate behavioral model to prevent AI from taking over, since the risks are real and the scenarios for the future are sometimes quite grim.
It has already been predicted, for example, that the technological singularity in the field of machine translation will be reached in 2027, the year when, according to some research, AI will be able to translate better than any human being.
Author: Stefania Tamberlani
CHIEF EXECUTIVE OFFICER
Stefania Tamberlani commercial, organizational and administrative fulcrum of Arte e Informatica deals with customer and supplier relations. She has a high level of knowledge in the configuration and management of Joomla and PrestaShop platforms, from the configuration of payment methods to couriers, through catalog and order management.