Shopping Cart
There are no more items in your cart
Investing in Google Shopping: How to Define the Ideal Budget for Your E-commerce
Defining a daily budget for a Google Shopping campaign requires careful analysis of your e-commerce's annual revenue and the typical advertising investment percentage for your industry. Here is a table that summarizes the average revenue percentages allocated to advertising for various commercial sectors and an estimate of the recommended daily budget, based on a hypothetical annual revenue of €500,000.
Read more
What is meant by bounce email?
The term "bounce email" refers to an email that has failed to reach the recipient's inbox and is therefore returned to the sender with an error message. This "bounce" can occur for various reasons, which are generally divided into two main categories: hard bounce and soft bounce.
Read more
Why and How to Sell on Online Marketplaces: A Guide for Italian B2C Companies
In today's digital landscape, it has been observed that the sale of B2C products through online marketplaces has become a crucial strategy for many companies. This approach is considered by both those who already have an established online presence and those who are taking their first steps into the world of e-commerce.
Read more
How to promote your ecommerce in the era of AI?
Before delving into the sectors where artificial intelligences will become increasingly crucial in the promotion and management of an ecommerce, as well as any commercial or service activity, let's take a detailed look at how an electronic commerce activity is promoted today.
Read more
Temporary email: what is it for and how to use it
A temporary email is an increasingly useful and widespread tool for various purposes. In this article, we will see what they are used for, what advantages they offer, and how those operating on the other side can limit their abuse. In fact, although very useful, they are a plague for those who offer online services for free in full respect of the user.
Read more
How to use IG stories to grow on Instagram?
The Ig Stories were introduced in August 2016 and have since become one of the most popular features of Instagram. We can define them as a collection of photographic and video content that stimulates engagement with users. The Ig Stories view is extremely fast: the content appears on the screen for only a few seconds and completely disappears after 24 hours.
Read more
Chat GPT and the use of AI in the service of ecommerce
Chat GPT (Generative Pretrained Transformer) is a natural language processing tool also integrated with Bing (Microsoft's search engine), which uses very sophisticated learning algorithms to generate, within a chat conversation, responses that are very similar to those of a human being. It is a product developed by OpenAI, and it fully belongs to the group of new artificial intelligence software, a sector that is literally exploding in Europe.
Read more
Email Marketing and Newsletters: why not send emails with CC to lists of users
Email marketing: what it is and how it works This term refers to a particular form of advertising marketing focused essentially on sending advertisements, sponsorships, promotions, and informative newsletters via email to a potential list of users
Read more
Selling techniques what they are and why to use them
Cross-selling and up-selling techniques: what they are and why to use them. Cross-selling and up-selling are sales and marketing strategies that allow for increased benefits for both customers and sellers in the context of a sales negotiation.
Read more
Ecommerce: what to sell on TikTok?
Tik Tok is a social network that has gained great fame in recent years, especially among younger generations, but has also managed to capture the interest of older users. In fact, it offers content that caters to every taste and personality, as it uses algorithms to capture attention based on individual preferences. For this reason, in this article, we will see how to leverage the power of the platform to try to sell some products, analyzing, throughout the paragraphs, the most requested categories and sectors, the target audience, and much more.
Read more
Social Commerce: what is it, what are the advantages and disadvantages?
Social Commerce is an expression that may sound new to many, although it relates to something very common that we have probably all dealt with at least once. In fact, if we break down the entire expression, we realize that it consists of two words that have now entered our daily lives. PrestaShop recently released a specific module: PrestaShop Facebook.
Read more
How to launch and monitor a marketing campaign
Let's remember a brief definition: a marketing campaign is a short-term communication plan that involves the use of various channels to achieve specific sales objectives. Its purpose is therefore to engage the audience and influence them towards making a purchase.
Read more
Ecommerce: preparing for Christmas sales
Christmas is approaching and during this time, one of the multiple goals of retailers who have an online store or those who do e-commerce is to maximize sales. After all, it is known that thanks to the thirteenth month pay, the Christmas period is one of those in which Italians tend to spend more.
Read more
Ecommerce: how to prepare for Cyber Monday and Black Friday?
Black Friday is perhaps one of the most anticipated events of the year: the week when it is possible to buy products and clothing items with sensational discounts, ranging from 30 to 70%.
Read more
Online shopping advantages and disadvantages of discount coupons
In 2020, online commerce in Italy had a turnover of over 58.6 billion euros, a figure that tends to increase over the years, as users have understood how purchasing a good online has advantages in terms of time and sometimes even in terms of savings. Compared to the previous year, e-commerce saw an increase of as much as six percentage points.
Read more
Web Marketing & Instagram. How important is it for Companies
For every company present in the market, as well as for an e-commerce, regardless of what the reference business is, it is essential to be present online. Building an effective brand identity, capable of creating a distinctive and recognizable trait by the target audience, is one of the activities that small, medium, and large companies should be engaged in.
Read more
Importance of Facebook for Businesses
Web marketing, or online advertising, represents a real launching pad for many companies to expand in the market. Just think of the number of users who consult the main social networks daily: data collected in 2018 speaks of 3 billion active profiles worldwide, with an increase of 13% compared to the previous year.
Read more
Are user reviews reliable?
Especially in e-commerce, there is an increasing use of evaluation and comparison systems for goods and services and more and more companies are flourishing that offer certified opinion services, unfortunately, the reliability of reviews left by users is low and fraudulent use is becoming more widespread.
Read more
Distributing flyers vs online promotion
With this article, we begin a series of appointments dedicated to promoting one's business through the Internet. Since I moved from Trento to Rome in 2008, my main activity has been to provide consulting to companies that were interested in getting the most out of their online presence.
Read more