Tecnoacquisti® has completed the migration from Prestashop 1.6 to Prestashop 1.7.7.x for the e-commerce Selleria Ferro. Selleria Ferro was founded back in 1980. A leader in the equestrian sector, the company sells the best Italian and foreign products from the most well-known brands. In the e-commerce site, we can find everything needed for beginners as well as for the more experienced, both female and male riders. It is a site that provides all the materials for those who want to ride, with many sections all divided into categories.

To access the e-commerce site and make purchases, we need to register, and we will also have the option to add our favorite items to a wishlist. For orders over €99.00, we can enjoy free shipping. Now that we understand how it works, let's take a look at all the products we can find within the e-commerce site.

Selleria Ferro: What you can find in the e-commerce

In the e-commerce of Selleria Ferro, you can find many different types of products. In the clothing category, we have clothes for adults as well as for children who want to start practicing horseback riding safely. Then we have a section for English Riding, one for Galloping, one for the Stable, and one for Western. Let's take a look at them one by one to understand what they offer.

Clothing

Equestrian clothing is essential, from pants to polo shirts to technical underwear. Dressing appropriately is important; one must be comfortable and safe first and foremost. Let's take a closer look at everything that should be worn to practice this sport at its best.

  • Women: For women, we find all types of clothing: competition shirts and polos, sweatshirts, jackets, vests, technical underwear, pants, knitwear, t-shirts.
  • Men: For men, we find competition jackets, vests, technical underwear, pants, polos, t-shirts, and knitwear.
  • Children: Even the little ones have their dedicated category. We can find competition shirts and polos, jackets, pants, sweatshirts, t-shirts.
  • Caps and Helmets: An important accessory for those who practice equestrianism is definitely the helmet. Here we can find all types: caps, endurance helmets, and trotting helmets.
  • Accessories: Among the accessories, we find bags, hats, protective masks. Essential are the socks that protect our legs as well as the gloves that help us avoid hurting our hands. We also find plastrons, ties, pins, spurs, straps, nets, and hair bows.
  • Footwear: Another accessory that cannot be missed is definitely a tall boot. In this section, we find boots, ankle boots, gaiters, and chaps in various colors and models, for both men and women.

In addition to these categories, there is one dedicated to protective vests, of many types and models and in various sizes, including for children.

E-commerce offers a vast array of products. To make navigation easier, we can use filters and search for exactly what we want. Each category is divided into subcategories, and each of these has more than a hundred products. In the outlet area, we also find many discounted products, and some of them include free shipping.

Ecommerce: www.selleriaferroshop.it

Improvement of Performance and Web Vitals metrics

The new optimized ecommerce in PrestaShop 1.7 shows a clear improvement, as can be seen in the following image.

During the migration, an optimization work was carried out on PrestaShop and the Template in order to improve loading times and make the ecommerce faster and more responsive. A considerable reduction of TTFB (Time to First Byte) was achieved, reducing it from over 600ms to an average of 133ms. In the following image, the loading times before the migration are shown, with a TTFB of 631ms.

Before the migration to PrestaShop 1.7

The optimization achieved makes the PrestaShop 1.7 ecommerce significantly more responsive compared to the previous version without any changes at the hosting level other than upgrading to the latest version of PHP.

Author: Loris Modena

SENIOR DEVELOPER

Per Ind Loris Modena, owner of Arte e Informatica, started working in the IT sector in 1989 as a system administrator responsible for the maintenance and installation of computer systems. He began programming for the web in 1997, focusing on CGI programming in PERL and later transitioning to programming in PHP and JavaScript. During this time, he became familiar with the Open Source world and the management of Linux servers.

Product added to wishlist