Tecnoacquisti.com® revamped the Porchettaigp.it website of the company Leoni Randolfo Srl, intervening at both the technical and graphic level. The new project was developed on a PrestaShop basis, although it is not an e-commerce, taking advantage of the solidity and scalability of the platform. The integration of the Warehouse template with the Elementor page builder allowed advanced customization of the layout, resulting in a modern, responsive institutional site optimized for mobile navigation.
The project also enhanced the identity and history of the area. The company Leoni Randolfo Srl, active since 1940, represents a point of reference in the production of Porchetta di Ariccia IGP, a product that embodies the gastronomic tradition of the Castelli Romani. The decision to renew the institutional website stems from the need to communicate more effectively the link between the brand and the territory, as well as to give greater visibility to an excellence recognized throughout Italy and abroad. In fact, the new platform, thanks to its multilingual management, makes it possible to tell the story of the quality of Porchetta di Ariccia and typical Latium cured meats to an international audience, while supporting the network of retailers and distributors who choose Leoni Randolfo as their trusted partner.
The site has also been translated into four languages (Italian, English, French, German and Spanish), ensuring effective and consistent communication with the different target markets. This choice makes the project not only a corporate showcase, but also a support tool for international retailers and partners.
From a technological point of view, the adoption of PrestaShop instead of WordPress was a strategic choice. While WordPress offers versatility, it is more exposed to vulnerabilities due to the large number of third-party plugins, with risks related to security and stability. PrestaShop, born for e-commerce, provides a more robust core, centralized updates and a reduced attack surface, elements that make it more suitable for projects that require long-term reliability and scalability.
You also want it to integrate a paragraph on SEO and performance optimizations (e.g. caching, image optimization, Core Web Vitals) so the portfolio shows not only the development but also the complete digital approach?
From an SEO and performance perspective, the new Porchettaigp.it has been optimized according to Google's Core Web Vitals guidelines. Advanced server-side and browser-side caching strategies, optimization of images in WebP format, lazy loading for multimedia content and code minification (HTML, CSS and JavaScript) were implemented. In addition, proper data structure with schema.org markup was taken care of, improving the site's visibility on search engines and ensuring better multilingual indexing. These optimizations not only reduce loading times, but also contribute to stronger organic rankings and a superior user experience.