The increasingly widespread use of the creation of a favicon by companies and individuals is not absolutely accidental. An effective marketing strategy carefully optimizes every graphic aspect to attract a greater number of users. But what are the concrete benefits that an individual or a company can derive from the creation of a favicon? Let's see the main ones.
- Enhance the brand;
- Work optimization;
- Attract users;
- Cost;
- Simplicity of implementation.
Enhancing the brand: users on the web are very attached to the graphic aspect of a digital context. The possibility of having a clear and attractive icon greatly increases trust in that brand, enhancing it accordingly.
Work optimization: having a clear and distinguishable icon in the favorites bar is essential to optimize work times. More and more people work in smart working and optimizing the time available is essential to obtain results. A quality icon allows you to better manage the work phases.
Attracting users: visual perception is an essential component for companies that want to attract new users. People tend to bind themselves to a graphically pleasing website not only in navigation, but also in attention to detail, becoming affiliated over time.
Cost: one of the most relevant advantages of a favicon is its cost. In fact, thanks to the many software available it is possible to create one or more than one without spending a lot.
Ease of implementation: creating a favicon is extremely simple even for those unfamiliar with photo editing software. The small size is not a limit and you can experiment with different formats according to your needs.