There are many researches and market analyzes in this regard. From all of them, it is clear that the digital evolution that had begun to assert itself in recent years has now become a priority to which the Italian business world must strive effectively and quickly.
What happened in 2020 and which we still live in 2021 has radically changed the habits of Italians, bringing even those who were not used to digital.
So, if 2020 was the year of acceleration, 2021 will bring about a settling down, and then record a turning point in 2022.
The e-commerce sector is in a mature phase and from which there is no turning back. For this reason, even for small and medium-sized enterprises it will be increasingly essential to integrate and prioritize digital channels in their organizational models.