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Matomo Analytics is definitely the best open source alternative to Google Analytics, our module for PrestaShop allows you to integrate the tracking ecommerce code in a very simple way.
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Notes: tracking the add_to_cart event requires the jQuey libraries loaded by the template in use. Learn how to include jQuery.
The stop of Google Analytics by the guarantor was only a matter of time, in fact the transfer of data to the USA makes this product incompatible with the GDPR. It is useless to anonymize the IPs, and above all the Guarantor holds the owner of the site responsible and not Google LLC. Mountain View has not yet replied to the Guarantor, no official note is rumored that GA4 compared to UA solves the problem, but this is not the case.
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On 10 July 2021, the Privacy Guarantor published the new Guidelines relating to the use of cookies. How are e-commerce and websites required to comply with the rules imposed by the so-called cookie law? And what are the most useful tips for those who manage a site? Last November (2020), the same Privacy Guarantor had drawn up a preliminary draft of the Guidelines, to which most of the internet platforms had adapted quickly.
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Tecnoacquisti.com® is among the first Prestashop Platinum-certified agencies in Italy and in Europe. We specialize in helping small and medium-sized businesses sell online.
You can rely on our digital agency for advice or resolution of issues related to your online store or company website.
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