NATIONAL IDENTIFICATION LOGO FOR THE ONLINE SALE OF MEDICINES
PRESTASHOP ONLINE PHARMACY FORM
The design of the national identification logo of the pharmacy or parapharmacy selling medicines online shall conform to the combined mark (Composite Mark) as outlined in the decree of the Director General of Medical Devices and Pharmaceutical Service July 6, 2015 and must have the following characteristics:
- the reference colors must be PANTONE 421 CMYK 13/11/8/26 RGB 204/204/204; PANTONE 7731 CMYK 79/0/89/22 RGB 0/153/51; PANTONE 376 CMYK 54/0/100/0 RGB 153/204/51; PANTONE 7480 CMYK 75/0/71/0; the flag shown must be the flag of the Italian Republic;
- the minimum length of the logo must be 90 pixels and the same must be static.
- the textual part must be in the Italian language
The Ministry of Health has specified that in order not to create misrepresentation in the head of the user about the identity of products sold online, it is not allowed to use the logo on pages used for the sale of products other than medicines without prescription (medical devices, food supplements, cosmetics, etc.).
References and insights:
- Federation for the Services of the Orders of Pharmacists of Lombardy
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