From 1 July 2023 the UA (Universal Analytics) property will no longer process the data, so it is necessary to switch to GA4 to monitor visits to your ecommerce, so we have developed this free module that integrates all the basic functions of GTAG.
The advantages of GA4 over UA:
- More intelligence, GA4 uses machine learning and is able to follow the customer journey across multiple devices.
- It allows you to seamlessly integrate with Google's advertising platforms and maximize your marketing ROI
- The property is focused on respecting privacy
More information here: https://support.google.com/analytics/answer/10089681?hl=en