A question that is often heard, as if the use by famous brands decreed the validity of one software system over another. I can only be a bit argumentative and sarcastic in answering this question. Let's start by saying that there are updated rankings regarding the use of the most famous CMS, where WordPress has always excelled and consequently in the WooCommerce ecommerce field. Even this data does not say anything about the quality of the CMS, otherwise it would be easy to compare Windows to Linux and Microsoft Office and Libre Office , on the sole basis of purely commercial success. Libre Office can be much higher, but if MS Office dominates in schools and offices , the cost of staff training is the first obstacle, ie the Microsoft product is more widespread because few know how to use the products of its competitors.

The success mechanism of these CMS is the same, that is training and habit of use. Precisely for this reason WooCommerce is more widespread even among the big brands. Large companies rely on communication companies for the realization of their ecommerce, these often use WordPress , simply because they know it better than other CMS. Ironically, the Shopify platform has also achieved rapid success thanks to this mechanism, i.e. communication companies are heavily biased towards the marketing part and consequently seek simple and ready-made solutions as alternatives.

When it comes to large companies, what matters is the training of the staff who will manage e-commerce, it is easier to find professionals who know how to work with WordPress and WooCommerce than with PrestaShop , Magento or other CMS. Unfortunately, this is also true when you rely on Web Agencies and communication agencies.


The real question is this: do brands focus more on image or sell online independently? Many of these big brands have no interest in selling their products online, often out of market in prices even to their official retailers. In fact, for the sales channel, they either find a direct agreement with AMAZON by delegating all the management of online sales to the Marketplace, or they find agreements with official resellers already present on the market. In these cases, any ecommerce, with minimal functions or in simple showcase mode, are more than enough, the real sales channel is elsewhere.

Those truly interested in selling online often have ad hoc systems developed, highly integrated with their management systems and designed to integrate perfectly with their business model.


It depends, the real question is better to do it yourself or to rely on a Web Agency, creating an ecommerce is like opening a physical store, consequently there is the need to rely on professionals: real estate and construction companies for the premises, electricians and plumbers for plant according to law, consultants and accountants, etc ...

We may have a rough project in mind for our shop, ask for certain characteristics, but in the end the materials and tools used to make it all must be left to the choice of who will do the work. In addition to the quality of tools and materials, the knowledge of the professionals themselves greatly affects the result. Being a PrestaShop developer and PrestaShop certified agency , it is obvious that the best result and at the best price we can guarantee with this CMS. In fact, what really matters are the real skills of those who will develop your ecommerce, the rest are just bar chat.

Rather than wondering which big brands use PrestaShop, let 's ask ourselves who the big brands are targeting and if we can rely on the same communication companies that follow them. That is, who they rely on and not what they use.


Author: Loris Modena


For Ind Loris Modena , owner of Arte e Informatica , he began working in the IT sector in 1989 as a system engineer in charge of the maintenance and installation of IT systems. He started programming for the web in 1997 dealing with CGI programming in PERL and then moving on to programming in PHP and JavaScript. In this period he approaches the Open source world and the management of Linux servers.

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