Ecommerce: how to prepare for Cyber ​​monday and Black Friday?

Black Friday and Cyber Monday are two unmissable commercial events, not only for customers, who can buy their favorite products with high discounts, but above all for e-commerce, which if they can plan these events well in advance can take advantage of them. at full convenience, optimizing their sales. Black Friday, in particular, for many online companies has become the event that most of all allows to generate revenue, even more than the Christmas shopping period. To boost sales during the Black Friday week it is important to take full advantage of all existing channels, including social networks and reference websites. The rules in this regard are: "preparation, perseverance and promotion". The three fundamental levers that allow e-commerce to take full advantage of the trend of purchases that consumers make throughout the week, including the following Monday. The first thing to update is the reference web page of the online store: both to prepare customers and to inform them. This "strategy" must be done even before the week of Black Friday, in the previous six / seven days. It is essential that customers, followers and non-followers of the page, can be aware of the approaching discounts, which is why it is important to update the page of your online store with care, paying attention to the details and completeness of the information (customers prefer the clarity of information: it is better to specify the discount percentage that will be applied to the products, which will be discounted and which will not). Through a careful care of ecommerce, customers will be encouraged to visit the site in those days, to find the right purchase opportunity for their case. Online stores that use a web page for customer communications can also take advantage of this channel, just send newsletters to subscribers well in advance: even in this case the password is planning. Furthermore, as the days of promotions approach, it is important to set up your own themed sales pages, especially on the home, where there must be information on discounts and active promotions, preferably by creating a special section dedicated to Black Friday , divided into categories and secondary subsections. Since this is a period of special offers, e-commerce must take full advantage of the advantages of online stores: customers must be able to quickly select the types of products they are interested in, which is why it is important to organize the sales website well in advance. so that it is easy to use and with an extremely basic interface in product search. The online store must be structured in such a way as to optimize sales, even after "Black Friday": for this purpose it is important to set up a simple navigation for any user, to use bright colors and flashing indications on the promotions in place, so that the customer has an incentive to click attracted to the sales page. The product must also be written clearly, highlighting the peculiarities and strengths of each product or service, pointing out to the reader the convenience of the purchase (for example a silk product or a fine wooden furniture indicated on the front page , sold at a 70% discount if purchased on Cyber Monday). The watchword is promotion, it is necessary to organize in advance what to offer: during the period of Black Friday the traffic on the sites is much greater, for this it is necessary to exploit the potential of digital means of communication (during the entire week of promotions it is important to take care of customer relations, responding promptly to their requests or difficulties encountered in the online shop). To boost sales, some online shops decide to start discounts even before "Black Friday", in order to attract the attention of customers and boost sales far beyond the simple week of Black Friday (starting promotions one or two days before it is in fact possible to attract a greater influx of visitors). Also in this case the watchword is "planning": the Black Friday week is organized at least a month in advance, using all existing channels: social networks, web pages, e-commerce sites themselves, advertisements, emails, advertising television. In all cases it may be useful to set up newsletter subscription forms in advance, in order to create ongoing relationships with old customers and inform them directly via email of the promotions that are about to start.